The cost-of-living crisis is having a major impact on families already experiencing disadvantage and causing worrying disruptions to children’s education, according to The Smith Family.
In recognition of these challenges, The Big Giveback campaign has launched across Australia aiming to raise more than $500,000 to support young Australians in need.
During August, at participating stores, 10 cents from the sale of non-alcoholic drinks made by Asahi Lifestyle Beverages will be donated to The Smith Family.
More than 10,000 convenience stores, service stations and major chains across Australia are participating, including Ampol/Caltex sites, Lord of the Fries and Wendy’s stores, to raise funds.
The Smith Family’s CEO Doug Taylor says: “The Big Giveback is launching at the right time to support young Australians in need. What we’re hearing from the schools and families we work with is that families are more stretched than ever before. Families are having to make impossible decisions as to where they spend their dollars each week.”
Funds raised from The Big Giveback will be critical in helping The Smith Family almost double the reach of its Learning for Life program over the next five years – from 58,000 students to 100,000 students nationally.
“We know this support can make all the difference in a young person’s life, but we are reliant on the Australian community to help us achieve this,” Mr Taylor said. “We’ve set the bar high because the need is great.”
Asahi Lifestyles Beverages CEO Nigel Parsons says: “It is clear the pandemic’s impact on vulnerable children will be long-lasting. The Big Giveback will see everyday Australians help these young people through the simple act of buying a drink. The Smith Family is our flagship charity partner and we are very pleased to be able to help support them and the incredible work they do via this campaign.”
Australians can get behind The Big Giveback at participating stores or by making a donation online at thebiggiveback.com.au.