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Tag: The NPD Group

IRI and NPD rebrand as Circana

Following their merger in August 2022, Information Resources, Inc. (IRI) and The NPD Group (NPD) today unveiled a new combined company name and brand identity: Circana. Circana™ is the “leading” advisor on the...

Healthy lifestyles drive growth of ‘free-from’ foods

The main driver of growth in the free-from foods category is not specifically driven by allergies or dietary intolerances, finds a new study from The NPD Group. Instead, it is consumers who...
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