Following their merger in August 2022, Information Resources, Inc. (IRI) and The NPD Group (NPD) today unveiled a new combined company name and brand identity: Circana.
Circana™ is the “leading” advisor on the...
The main driver of growth in the free-from foods category is not specifically driven by allergies or dietary intolerances, finds a new study from The NPD Group. Instead, it is consumers who...
