Sprite’s iconic green plastic bottle will switch to clear plastic in Australia, making them easier to recycle into new bottles locally.
According to Coca-Cola Australia, the switch from green to clear Sprite...
Coca-Cola Amatil’s recycled plastic carbonated soft drink bottle is celebrating two wins in the 2020 Australasian Packaging Innovation & Design (PIDA) Awards.
The wholly recycled bottle is winner of the Sustainable Packaging Design...
Coca-Cola Australia and Coca-Cola Amatil have announced a major increase in the use of recycled plastic. This is part of a global commitment to help solve the world’s packaging problem.
According to the...
Coca-Cola South Pacific has launched Sprite’s new #needasprite summer campaign that will be primarily driven by digital innovation and new media technologies, including online video and digital displays.
In a first for the...
The latest activations are aimed at extending Sprite’s engagement with a younger audience.
Sprite will pursue a multichannel execution across digital and social platforms, experiential activation, out-of-home adverting and partnerships in a fully...
The campaign forms part of the brand’s objective to become more relevant to a younger audience, with the aim of recruiting young adults into Sprite and increasing its share in the market.
Coca-Cola...
