Tag: shopper media

Aussies’ connection to community, greater than ever

Aussies are feeling more connected to their communities than ever before, and are actively choosing to support their local shopping centres and businesses. This is according to Shopper’s findings of its Closer to...

Using QR codes to get closer to consumers

A recent study reveals QR codes are an effective way to deeply connect brands with consumers. According to the study from out-of-home (OOH) media company Shopper Media, 8-in-10 of the consumers surveyed have...

Covid-19 influences back-to-school prep

Half of Aussie shoppers intend to purchase many back-to-school necessities from their local supermarkets. “The recent Shopper Study indicates that shoppers remain financially cautious due to the economic impact of Covid-19, with 48%...

The power of animation within advertising

(Feature image caption: Emily Sak, Head of Data & Insights and Ben Walker, CEO supplied via Shopper Media) There are many forms of advertising, whether shoppers realise it or not. The one that best...

Wait time is longer but shoppers are willing

Australian shoppers are experiencing longer wait times due to social distancing regulations, says a Shopper Media study. “The latest Shopper Study reveals that higher numbers of shoppers, combined with the need to socially...
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