Brands stand to benefit from baby boomer consumers, suggests RMIT, yet marketing tactics still seem to be targeted towards generations with less cash.
According to RMIT Associate Professor of Marketing Foula Kopanidis, there are...
While more brands are distancing themselves from contentious dates like Australia Day (26 January 26), marketing experts from RMIT say these brands remain quiet on their social alliances to avoid backlash.
As RMIT...
New RMIT-led research reveals most Australians think food packaging waste is a bigger environmental issue than food waste, but the opposite is true.
With Australians said to be wasting four times more food...
By Tracey Cheung.
Against the background of the Covid pandemic, there’s been no holding back on indulgence in confectionery for comfort, but things are changing.
According to Glanbia Nutritionals, a 2020 Mintel report showed...
A first of its kind, E-commerce Strategy and Experience short course is to be launched, providing students with the necessary tools to integrate a robust e-commerce business model into their organisation.
The launch...
