By IRI Commercial Director - Media & Analytics Justin Nel.
This year has been another interesting one for the FMCG industry. Sales have continued to outpace pre-pandemic levels despite supply chain challenges, thanks...
New research from ShopFully and Nielsen ‘Understanding the Role of Catalogues, Omni Channel Experience & Proximity Marketing in Consumer Path to Purchase’ reveals budget-conscious consumers are planning their trips online before hitting...
Media Release
6 July, 2020
The National Retail Association (NRA) has today announced a partnership with Imfree, the first ‘PhyGital’ platform that connects local customers to bricks and mortar stores through a simple...
A blue Doritos Supernova has been launched to coincide with the movie premiere of Guardians of the Galaxy 2 on April 25.
“With Doritos Supernova, we wanted to create true innovation in the chips aisle...
