There’s nothing quite like a brand collaboration to drive impulse sales of an already exciting category.
Back in June, Convenience World explored the world of licensing and brand collaborations in the ice cream...
When is an ice cream not an ice cream? When it’s a shirt, necklace or even pyjamas.
Brand collaborations and licensing deals are nothing new, but there’s been a surge of such activity...
Bingo and Bluey are making their way to the biscuit aisle in the form of a new snack range.
Arnott’s Bluey Biscuits feature the iconic characters from Australia’s number one kids show, Bluey,...
A licensed brand extension partnership for much-loved Weis brand takes the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle...
Asembl has announced it is representing Perfetti Van Melle’s licensing interests across Australia and New Zealand and will develop strategic licensed opportunities for the company’s Chupa Chups and Mentos brands in new...
The Queensland Government is exploring the merits of introducing a licensing scheme for the sale of tobacco products throughout the state following the recommendations of a parliamentary inquiry.
A copy of the Committee’s...
Tasmania’s Department of Health and Human Services is inviting public comment on the draft Public Health (Tobacco Seller's Licence) Regulations 2009.
The regulations, if enacted, would increase the tobacco licence fee under sections...
