Tag: Justin Watson

Menz Violet Crumble and Bulla launch new ice cream on a stick

Asembl has brought two Australian iconic brands Menz Violet Crumble and Bulla together for a fully branded Violet Crumble ice cream on a stick. Delivering a taste of Aussie nostalgia to freezer aisles...

Aeroplane Jelly launches jelly-flavoured milk

Asembl has paired McCormick’s Aeroplane Jelly with the Bickford’s Group for Aeroplane Jelly flavoured milk. Exclusive to Woolworths, the 500ml flavoured milk range is available in the variants of Aeroplane Raspberry Jelly, Aeroplane...

Splice and Chocolatier Australia launch new Easter egg

Asembl has partnered Streets’ Splice Pine Lime with Chocolatier Australia for a “tropical” Easter egg. The new product is described as a “creamy” white chocolate 130g Easter egg “bursting with an irresistible zesty...

Violet Crumble launches PJ range

Asembl has secured the first ever apparel partnership for Violet Crumble, with Peter Alexander creating a new range of sleepwear. Now in store and online at Peter Alexander, the Violet Crumble range...

It takes two

There’s nothing quite like a brand collaboration to drive impulse sales of an already exciting category. Back in June, Convenience World explored the world of licensing and brand collaborations in the ice cream...

Chupa Chups and Bulla Dairy Foods collaborate to launch Strawberry & Cream flavoured ice cream

Asembl has announced it is representing Perfetti Van Melle’s licensing interests across Australia and New Zealand and will develop strategic licensed opportunities for the company’s Chupa Chups and Mentos brands in new...
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