Shoppers are demanding healthier, yet more convenient, choices – not just for themselves, but their young ones too.
According to FroPro General Manager Matthew Beger, parents are far more educated now on what...
As the weather warms and shoppers emerge from winter- and lockdown-induced hibernation, there’s no better time to review your ice cream offer.
The ice cream category performed strongly in the past two years,...
A shopper stops by the local petrol station, fills up on fuel, and walks towards the cashier, but can’t resist glancing through the frost-layered freezer doors with bright coloured boxes behind. ‘Ah...
Ever been tempted by a snack at the servo? You’re not the only one. Now consumers don’t have to feel too guilty, with the launch of FroPro’s Double Chocolate Singles in over...
