This year, customer loyalty in retail has fallen by 14% to just 65%, down from 79% in 2022, according to the SAP Emarsys ‘Customer Loyalty Index 2023’.
The annual ‘Customer Loyalty Index’ from leading omnichannel...
Two-thirds (65%) of Australians have revealed inflation and the rising cost-of-living have made them leave brands they were previously loyal to in order to save money, according to new research by customer...
While Covid-19 has accelerated online retail growth, consumers are eager to return to in-store shopping, finds new research commissioned by Emarsys.
The survey of more than 1500 Australian and New Zealand consumers revealed that...
Cost continues to greatly influence customers, with 65% of Aussie consumers stating they will switch products if a cheaper option is available.
This comes from Emarsys research which surveyed consumers on what influences...
Valentine’s Day in Australia isn’t just for romantic relationships finds new research from marketing software provider Emarsys.
When asked what will be different this year compared to previous years, 11% of respondents indicated...
Consumers are making it known that they are not afraid to leave an online shopping cart if the business doesn’t offer free returns or delivery.
According to new research from Emarsys, 16.4% of...
As most Aussies will avoid going in store this Black Friday (27 November), it’s expected that online retail traffic will be significantly popular than usual.
New research shows that just 9.5% of people...
