Simply Cups simply celebrates success

    10 million coffee cups have been rescued from landfill, thanks to Australia’s cup recycling program, Simply Cups.

    The program founded by circular economy specialist Closed Loop, has installed almost 1,000 cup collection points across Australia in less than three years.

    This includes 630 7-Eleven stores nationwide.

    “It is a practical solution that increases recycling rates and reduces waste, while creating supply and demand for products made from recycled material,” said Closed Loop Managing Director, Rob Pascoe.

    “It is fantastic to see so many people embracing Simply Cups, because it really is a win-win for the environment and the economy.”

    7-Eleven is the pioneering partner of Simply Cups and leads the way with the most collection points and most cups diverted from landfill (2.7 million cups since 2017).

    “Saving 10 million coffee cups from landfill is a fantastic achievement, but it’s just the tip of the iceberg,” said 7-Eleven Chief Executive Officer, Angus McKay.

    “We encourage reusable coffee cups and have an rCUP available for purchase, which is a reusable coffee cup made from recycled coffee cups.

    “We also regularly run promotions on Slurpee bottles to encourage the use of those, instead of paper cups,” explained Mr McKay.

    For more information about Simply Cups, visit:

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