Shopper Tracker rebrands to Shopper Intelligence

    Shopper Tracker has announced it has a new brand name – Shopper Intelligence.

    “I’m delighted to announce some very exciting innovation, international growth and increasing expertise, all culminating in a new name for our business: Shopper Intelligence,” Managing Director ANZ Simon Ford (right) said.

    Shopper Tracker launched 10 years ago in Australian grocery. It’s now in 10 countries across grocery, liquor, convenience and pharmacy channels in Australia, New Zealand, UK, US, Canada, France, Netherlands, Germany, Belgium and South Africa.

    Shopper Intelligence says its commitment to innovation now includes a global first in automated in-store observations. It also says it’s moving more towards offering bespoke shopper research in addition to its current syndicated programs.

    “Going forward,” Mr Ford said, “the Shopper Intelligence name brings us into line with our growing international footprint and enables us to grow and develop as a business for the next 10 years.

    “I look forward to sharing the journey with you.”

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