QMS Media is stepping up its game, giving a new look to 7-Eleven’s advertising to drive immediate action and create increased awareness for brands nationally.
The digital outdoor media business is launching its revitalised 7-Eleven advertising portfolio; ‘IMPULSE’.
Since securing the exclusive sales and marketing rights for 7-Eleven’s advertising portfolio six months ago, QMS has undertaken significant investment to reinvigorate the small format digital network.
“We are excited to bring a refreshed and repurposed digital small format network to market, that delivers quality engagement and awareness far broader than its traditional petro/convenience category remit,” says QMS Media CMO, Sara Lappage.
The IMPULSE product offering has evolved to provide brands with a level of transparency, accountability, immediacy and creative flexibility not previously associated with this product.
“Australians love to frequent their local 7-Eleven for everyday essentials, even more so in the current climate, and it is their position at the heart of local communities, that makes IMPULSE so effective,” says Ms Lappage.
“With 91% of Australians living within 5kms of a 7-Eleven store* and the ability to reach more than 9 million contacts every fortnight**, it is no wonder that brands such as Amazon, AAMI, Nissan and Optus see the power of a broadcast network that delivers recent, localisation and convenience at scale.”
*Based on capital cities, excluding Adelaide.
**MOVE based on Full PCA, People 14+, over 14 days.