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    Pablo & Rusty’s pledges 1% for the planet

    Pablo & Rusty’s has joined ‘1% for the Planet’, pledging to donate 1% of annual sales to support non-profit organisations focused on caring for the environment.

    “Joining 1% enables us to partner with organisations entirely focused on solving some of our greatest environmental challenges,” says CEO of Pablo & Rusty’s, Abdullah Ramay.

    “By harnessing the power of business and the vision of these not-for-profits, together we can make a listing positive impact.”

    He continues, “It’s not 1% of profit, it’s 1% of sales, which means a portion of every single product is directly helping the planet. Our customers can feel proud that their partnership with us is helping create a better tomorrow.”

    It’s said that joining 1% for the Planet is the next step in Pablo & Rusty’s sustainability journey, adding to their Carbon Neutral and B Corp certified status. Behind the scnes, they are focused on reducing waste, recyclable and compostable packaging working with coffee growers to become more regenerative in their approach to farming.

    CEO of 1% for the Planet, Kate Williams says she’s “excited to welcome Pablo & Rusty’s to the global environment”.

    She continues, “Currently, only 3% of total philanthropy goes to the environment, and only 5% of that comes from businesses. The planet needs bigger support than this, and our growing network of business members is doing its valuable part to increase giving and support on-the-ground outcomes.”

    Pablo & Rusty’s joins thousands of other companies who have collectively raised over $280 million towards environmental non-profits around the world, approved based on referrals track record and environmental focus.

    Founder of Pablo & Rusty’s, Saxon Wright says: “We wanted to align our desire to grow with our commitment for impact, all the while being accountable by a third party.

    “To help solve the climate crisis, we must ensure that business is part of the solution, not adding to the problem, so that is where we want to be.

    “We would love to see more roasters, suppliers and even cafes take up this challenge. If the entire industry got behind this movement, the impact we could make would be incredible.”

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