This week saw Oreo launch ‘Oreo Yo’Self’, an innovative campaign that allowed consumers to create an avatar of themselves.
Oreo describes the campaign, which used “innovative personalisation technology”, as a world first.
On Tuesday June 4, 2,000 consumers had the chance to create an avatar of themselves in Oreo crème, watch it printed live on a super-sized Oreo, then get it sent to them free of charge.
Consumers were able to choose from a range of features to Oreo-fy themselves. These included hair style and colour, eye style and colour, and accessories.
Oreo used a custom-built printer and bespoke software to print the cookies, along with 12 pneumatic-air-controlled syringes.
Oreo Marketing Manager Stephanie Nilson says the company wanted to find a fun way to put the customer first.
“We’re passionate about sparking moments of playful connection,” she said. “The goal of the campaign is to offer a fun and unique personalisation experience that puts consumers in the driver’s seat by using cutting-edge technology.”
Oreo promoted the campaign across social, media partnerships, public relations, influencer marketing, and out-of-home media.