New Sunrise launches inaugural virtual trade show

    The 14-day virtual trade show commenced on 2 November for over 1000 New Sunrise retail members.

    “With an unprecedented number of holiday makers planning to take a road trip this Summer, New Sunrise are ensuring stores are well stocked, and ready to trade, with a fantastic customer offer, to meet the demands and expectations of the traveller.” announced New Sunrise Managing Director Steve Cardinale.

    “A large area of focus is devoted to a high-quality food and coffee offer, which is a key influencer in a driver deciding where to stop in their travels.”

    “A customers expectation of the c-store offer has been further accelerated in 2020, and the quality and the retail standard has grown to accommodate,” he commented.

    “After the tragedy of natural disasters last summer, this is a time for c-stores to put their best foot forward.”

    The virtual trade show brings new lines, deals and savings directly to over 1000 New Sunrise retail members across 50 suppliers, across major store categories via the newly launched New Sunrise portal.

    “This is a great opportunity for retailers and suppliers to connect in a virtual space and plan the merchandising requirement of the store in the lead up to Christmas,” Mr Cardinale said.

    The New Sunrise virtual trade show will be held on 2-13 November.

    For more details, contact New Sunrise at or (02) 9815 7800.

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