New Sunrise launches biggest virtual trade show yet

    In the face of ongoing challenges due to Covid-19, New Sunrise continues to rise to the occasion to support its retail members, especially during these tough times.

    Using local Australian custom-built technology, New Sunrise has developed an easy-to-use platform to “bring big savings to retail members,” the company said.

    New Sunrise has announced a virtual trade show for over 1000 retail members across the country, commencing 26 July 2021, offering “additional savings, bulk buys and new line offers to assist retailers during this time.”

    “In what continues to be a tough retail climate, I am proud to connect supplier partners and New Sunrise members in this virtual space, and offer further opportunities to buy better, sell smarter and bank more,” New Sunrise Managing Director Steve Cardinale announced.

    “With consumers looking to shop locally, we are ensuring stores are well stocked, and ready to trade with a fantastic customer offer better than the majors.

    “New Sunrise retailers have long been at the heart of their communities, and we continue using this time to communicate to our customers to Enjoy Local,” Mr Cardinale said.

    “My team is passionate about supporting our retail members to be very competitive in the marketplace, and we continue to deliver this each promotional month.

    “This tradeshow is a great collaboration to unlock further promotional savings for New Sunrise retail members, who continue to face rising operational costs, and to be retail ready for a successful spring trade. I am confident that this collaboration will see continued strong results for both supplier and retail partners.”

    The virtual trade show will take place in the New Sunrise member exclusive portal, which is managed in-house and available to all retail members.

    The New Sunrise virtual trade show will be held online from 26 July 2021.

    For further information, visit or contact New Sunrise on (02) 9815 7800.

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