Muffin Break has been awarded Coffee Shop of the Year 2024 in Roy Morgan’s Customer Satisfaction Awards, claiming the top spot for the fifth consecutive year.
A spokesperson for Muffin Break said the business continues to reign supreme in the hearts of coffee lovers nationwide due to its consistency in excellence, quality ingredients and experience, and customer-centric approach.
“What truly sets Muffin Break apart is its unwavering focus on the customer,” a spokesperson said.
“Beyond serving exceptional coffee and delectable treats, Muffin Break strives to create meaningful connections with every patron who walks through its doors. Whether it’s a friendly smile from behind the counter or a personalised recommendation based on your taste preferences, Muffin Break goes above and beyond to ensure that every visit is nothing short of extraordinary.”
Delivering on social contract
Roy Morgan’s customer satisfaction ratings are calculated from an annual survey of 60,000 Australians – the world’s most comprehensive ongoing single source survey. Covering 40 categories across all industries, the yearly award is presented to the organisation from each category with the highest number of top monthly ratings for customer satisfaction throughout the previous 12 months.
“Roy Morgan Customer Satisfaction Awards honour the Australian businesses who deliver continuously on their social contract with every customer,” said Roy Morgan CEO Michele Levine.
“Roy Morgan’s Annual Customer Satisfaction Awards are the gold standard in identifying the companies and brands that stay ahead of the pack by knowing what their customers want and delivering it on a consistent basis.”
Other retail winners in this year’s Customer Satisfaction Awards include:
- Quick Service Restaurant of the Year – Zambrero
- Major Quick Service Restaurant of the Year – Subway
- Supermarket of the Year – ALDI
Muffin Break looks ahead
Celebrating Muffin Break’s fifth consecutive win of the Roy Morgan Customer Satisfaction Award for Coffee Shop of the Year, the spokesperson reflected on excellence being a journey, not a destination.
“With each passing year, Muffin Break continues to raise the bar, setting new standards of quality and customer satisfaction for the industry at large. As we look ahead to the future, one thing is certain – Muffin Break will remain a beacon of excellence, serving up smiles, one cup of coffee at a time.
