Mrs Mac’s maintains its recipe for success

The name Mrs Mac’s sounds just as comforting as having a piping hot pie in your hands – and appropriately so.

Originally, Ken Macgregor opened a pie and cake business, Bakewell Pies, and earned a strong following of loyal customers, who followed over when Mrs Mac’s branding began.

“We use only the freshest and highest quality ingredients, over 80 per cent being sourced locally, and only 100% Australian beef,” says Head of Fuel & Convenience Daniel King.

“Mrs Mac’s is a business that has continued to evolve in recent years, and that includes our product range… and ability to deliver products that meet sustainability and consumer trend expectations and beyond.”

Quality with plant-based pies

Mrs Mac’s is launching its plant-based range into the P&C channel over the next few months.

“Mrs Mac’s has created a range that will meet the freshness and quality requirements for the category and will also deliver value for money for the customer, which we believe will be a winner with FTG [food to go] customers,” Mr King says.

“The Smokey BBQ & Jackfruit Pie and the Black Bean & Chipotle Burrito Roll are all natural and assured to attract the health-conscious consumer.”

To learn more about what Mrs Mac’s is up to, including their sustainability initiatives, click here and read the full feature as seen in Convenience World magazine September/October issue.

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