Kick sugar in your coffee, if you Dare

Dare is launching Dare No Sugar Added, which it says will be a “great better-for-you option”.

It also promises the new coffee will have “the same smooth taste” as its high-selling Dare Double Espresso.

The new coffee combines full-cream Australian milk and 100 per cent Robusta and Arabica coffee beans, says Dare. But it contains only natural milk sugars, with no other sugars added.

Goodness Promise

Lion Dairy & Drinks Marketing and Innovation Director Darryn Wallace says the product chimes with Dare’s ‘Goodness Promise’.

“This new product launch from Dare is a great example of how were fulfilling the goals of Our Goodness Promise,” he said, “by introducing ‘better-for-you’ versions of beloved products across the Lion Dairy & Drinks portfolio.

“We believe in providing consumers with choice. This new product offering is a great way to offer fans of Dare Iced Coffee a range of options.

“We know fans of Dare love the taste of Dare Double Espresso. So we’ve worked hard to ensure Dare Double Espresso No Sugar Added packs the same delicious coffee fix.”

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