Suntory BOSS Coffee has launched Iced Double Espresso, complementing its Iced Latte and Iced Long Black variants.
According to Frucor Suntory Senior Brand Manager Shana Khan, consumer research identified consumers were looking for a stronger coffee to help get them through their day.
“Iced Double Espresso was made to do just that,” she says, “using our Japanese flash brew process, rich Brazilian bean blend, a dash of milk and sugar.”
Suntory BOSS Coffee Iced Double Espresso will be supported by an integrated social media campaign during launch, leveraging the ‘How Japan Can’ brand communications. The product will be available at “most” supermarkets, petrol station and convenience stores.