Goodbye Coke Zero, hello Coca-Cola No Sugar

After the success of Coca-Cola No Sugar, Coca-Cola Australia will complete the phase-out of Coke Zero beginning on August 1.

Coca-Cola Australia Marketing Director Lucie Austin says Australians have “overwhelmingly” got behind Coca-Cola No Sugar in its first year in market.

“We said that we would let people decide and we’re pleased to say the results are in – Australians have decided that Coke No Sugar is it,” Ms Austin said.

“Australians have embraced Coke No Sugar – which from day one was carefully crafted to taste even more like Coca-Cola Classic, but without the sugar.

“It’s no surprise that people are preferring it over Coke Zero – just as we have seen where we have launched this new recipe around the world.”

In development at the company’s US headquarters for more than five years, the Coca-Cola No Sugar recipe was designed to be “the next generation of Coca-Cola without sugar”.

“Coke No Sugar marked the latest step in the evolution of our sugar-free Coke recipes that began with Diet Coke in 1982 and continued with Coke Zero in 2006,” Ms Austin said.

“Not only did we want it to taste more like Coke, we wanted the experience of drinking Coke No Sugar to be as close as possible to the refreshment of ‘The Real Thing’. We think it’s the closest we’ve ever come to the taste of classic Coca-Cola.”

Ms Austin claims Coke No Sugar has eclipsed expectations since it launched in Australia in June last year.

“We can reveal that close to 3.5 million Australians have enjoyed a Coke No Sugar since launch and many of them are now regular drinkers,” she said.

Coca-Cola says the launch of Coke No Sugar is part of its commitment to reducing sugar. The company recently signed up to an industry-wide pledge to reduce sugar by 20 per cent across its portfolio of sales by 2025.

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