Better-for-you beverage business The Good Seed is launching its Sorted range of fizzy, prebiotic drinks in Coles. Blood Orange and Blackcurrant variants (RRP $2.70), will be available in 400 Coles locations across Australia and online from February.
“We’re delighted to welcome Sorted to the better-for-you beverage category at Coles,” says Coles Supermarket Chilled Health Foods & Juice/Drinks Category Manager Simon Day.
“Our customers are always on the lookout to try something new and exciting, and we’re confident that Sorted will be a huge hit.”
Crafted by food scientists and guided by current microbiome and digestive research to be “healthy, without compromising on flavour and versatility”, Sorted is made from natural ingredients and packed with 7g of fibre to support healthy gut microbiome.
Sorted is made with acacia gum, a prebiotic fibre said to improve intestinal health, and a protein-based sweetner that avoids any spikes in blood sugar. It’s said to be suitable for diabetics, as well as gluten-free, FODMAP, keto and vegan diets.
“We’re seeing a growing interest in healthy soft drink alternatives, and The Good Seed has crafted the perfect beverage to suit all lifestyles,” says The Good Seed co-founder Ivy Ong.
“We’re excited that everyday Aussies will be able to pick up a selection of Sorted flavours with their regular grocery shop!”