Flybuys appoints new Product Marketing Manager

Flybuys has appointed Lauren Dulhunty as Product Marketing Manager within its data division, Unpacked by Flybuys.

Ms Dulhunty has over 10 years’ experience working as a commercially minded Product Manager, building and supporting enterprise software for global use. She has previously held roles at Rovio Entertainment Corporation based in Helsinki, and at Verizon Media in both the London and Sydney offices.

Throughout her career, Ms Dulhunty has been involved in the ad tech and gaming industries, where she’s been responsible for building products for audiences within advertising agencies and trading desks, through to proprietary platforms for internal use.

Having recently returned to Australia, Ms Dulhunty’s new role will see her partner with Unpacked by Flybuys’ engineers and business teams to create products that make a difference in delivering long-term business value.

Flybuys Chief Producer Officer Harley Giles says: “Lauren’s expertise will be a valuable asset to the Unpacked by Flybuys data-division and we’re thrilled to be welcoming someone of her calibre to the business, as we continue delivering brilliant solutions for our partners.”

Ms Dulhunty adds: “I’m really looking forward to being back in the Australian market and joining the Flybuys team at an exciting time for both.

“The Unpacked offering couldn’t be better positioned to help FMCG marketers understand and reach their customers in meaningful ways as changes in consumer privacy and supply chain optimisation shape the future of the market.

“I can’t wait to dive in with our partners to both help them leverage Unpacked to its fullest potential and help us shape the offering moving forward.”

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