The “majority” of consumers are open to new experiences when they pay-at-the-pump, suggests a new report.
Published by Transaction Network Services (TNS), ‘The Market Opportunity for Secure Commerce at the Pump’ explores the findings of a survey TNS commissioned among US, UK and Australian adults.
The survey asked consumers about their current usage of pay-at-the-pump facilities.
It also asked about their willingness to engage with new technologies and services at the fuel dispenser. This, for example, could see them order food or watch advertisements to gain discounts.
Key findings
- Globally, 61 per cent of respondents said they prefer to pay-at-the-pump instead of paying at the cashier.
- Seventy-three per cent of 25-to-34-year-olds are interested in buying other items at the pump.
- Seventy-three per cent of respondents globally would be interested in being given a discount on their fuel price if they watch an advertisement at the pump.
- In the US, 67 per cent of men between 25-to-44 years old would like to order and pay for prepared food at the pump.
- Sixty-two percent of Australians between 25-to-34 years old would like to receive prepared food like pizza, burgers and coffee delivered to their vehicle while they are filling it up.
- UK respondents were the “most keen” (76 per cent) to make instore purchases which gave them instant discounts on fuel.
Looking to the future
Mike Keegan, TNS’ Chief Executive Officer, says the survey suggests consumers are looking to “securely engage” in more commerce opportunities at the pump.
“We appear to be at the crossroads of a new shift in consumer behaviour, and forward-looking merchants that adopt and implement new technologies and provide broader services will benefit the most,” he said.
Bill Versen, TNS’ Chief Product Officer, adds that pay-at-the-pump facilities are rolling out across the UK and Australia at an increasing pace.
“Combine this with the significant EMV terminal upgrade in the US and we find ourselves looking at a buoyant market filled with potential.
“As a result, we expect to see many exciting new technologies brought to market and we look forward to collaborating with these new players to ensure that the payments elements of commerce at the pump remain secure.”
The full report is available to download here.
