Coles Express is throwing its support behind Movember this month, donating $1 when two participating products are purchased in the same transaction.
Customers can also donate to the cause by rounding up their fuel purchase to the nearest dollar throughout the month.
Coles General Manager Corporate Affairs Sally Fielke says the retailer is proud to partner with Movember and help customers and team members rally in support for the home-grown charity.
“In another year where mental health as well as general health has been a big focus for all of us, including Australian men and boys, Movember has continued to provide life-saving services and support,” she says.
“We’re proud to partner with Movember, which not only raises vital funds and creates awareness for men’s health but also generates meaningful conversations among our team members and customers, encouraging them to talk more openly about their health, and reach out in tough times.”
In its supermarkets, Coles is selling limited-edition moustache-shaped doughnuts alongside “go-to mo products”.
10¢ from every two-pack of doughnuts sold will be donated to Movember.
Coles customers can also purchase a participating product in the new and exclusive KOi For Men grooming range. A $1 donation from each sale will go directly to Movember to address mental health and suicide prevention, prostate cancer and testicular cancer. After this month, Coles will continue donating 50¢ from the sales of KOi For Men grooming range towards the cause.
Customers can also help raise funds by raising a glass to Movember, with every bottle of Choosy Beggars Cabernet Merlot, Sauvignon Blanc and Rosé sold at all Liquorland, First Choice Liquor Market and Vintage Cellar stores supporting the Movember cause.