Fast growing iced tea brand Chatime has been awarded the Best Loyalty Program at the prestigious QSR (Quick Service Restaurant) Media Sandhurst Awards 2021 on 18 October.
The “pinnacle” for multi-site fast food and fast-casual service industry recognition in Australia, the QSR Awards acknowledge the industry’s top performers across 15 categories. Chatime was presented the Loyalty award for its outstanding and innovative rewards scheme.
“We are truly delighted our loyalty program has been recognised as the top program in the country within the fast-food industry in Australia. We were competing in a very strong field of the country’s top quick service franchises. Our program has stood out for our continued innovations to improve the customer experience, and our fast, free and easy-to-navigate App that engages with both new and existing customers,” says Chatime Australia Chief Marketing Officer Joanna Robinson.
The Chatime ‘Loyal-tea Club’ delivers exclusive benefits to members, enabling points to accrue with every purchase. The newly enhanced App allows customers to skip the queues and order ahead for quick pick-up, navigate to the closest T-brewery and select delivery via transport partners Deliveroo and Uber Eats. Benefits start upon sign-up to the App, with a 50% discount on the first drink, 10 points earned for every $1 spent, a free birthday drink and further exclusive benefits along with up-and-coming promotions.
“The Chatime customer retention rate increased by 34% has recently reached one million members, following the rollout of the enhanced App and continued loyalty innovations along with targeted marketing activity.”
Launching in 2009 in Australia, today, Chatime is the “largest and most recognised bubble tea brand in the country” with over 132 outlets nationally. Chatime originated in Taiwan in 2003 and has since grown to over 2000 T-Breweries worldwide.
The Australian Chatime business includes a diverse range of entrepreneurial experience as well as proudly supporting gender diversity with Ms Robinson joining the executive team in January this year, and a number of women in the leadership team.
“The success of Chatime continues to gain momentum, we have achieved Top 10 placements in Australia’s Best Rated Franchises awards in 2017, 2018 and 2019. Taking the top place in this year’s QSR Media Awards in the Loyalty category is further proof that Chatime is changing the way the world drinks tea,” says Chatime CEO Carlos Antonius.
