Category: What's New

Pringles gets grilling with new flavours

Pringles is bringing “primal grill experiences” from across the world to Australia and New Zealand with the release of two new limited-edition smokey flavours: Korean BBQ and South American BBQ. Korean BBQ is...

Hydration advantage

Sports hydration and nutrition brand PREPD Hydration has released a ready-to-drink smoothie engineered specifically for addressing dehydration. Advantage+ is positioned as an inclusive solution for athletes, parents, busy households and children alike. It...

Violet Crumble enters personal care category

Brand extension agency Asembl has launched Violet Crumble into the personal care category for the first time, collaborating with Allkinds. Bringing together the iconic honeycomb appeal of Violet Crumble with Allkinds personal care...

Harry’s launches ‘Tradie Pie’

Sydney’s iconic Harry’s Cafe de Wheels has partnered with online tradie marketplace, hipages, to launch a nutritionally balanced pie designed for tradies. The Tradie Pie is said to be one of the first...

Golden Gaytime and Griffin’s team up for biscuit launch

Streets’ Golden Gaytime and Griffin’s Marvels have been brought together by Asembl for the first time to launch Golden Gaytime Inspired Biscuits. Available now from Coles, the new biscuits are promoted as a “wonder in...

Violet Crumble with a ‘refreshing burst’ of mint

Violet Crumble has given its honeycomb chocolate a “minty-fresh” twist with the launch of Violet Crumble Mint Cubes. The latest in a series of reinventions, including Raspberry Twist, Dark Choc and Caramel,...

Cadbury introduces Easter range

Cadbury has launched its 2024 Easter range, also announcing changes to packaging hoped to drive “major savings” in plastic and cardboard. This year’s seasonal range features six new products as well as the...

Polly Waffle to return in April

Menz has announced the return of the Polly Waffle, reimagined in bite-sized pieces. Due to hit shelves in Australia from late April, the new Polly Waffle Bites are reminiscent of the original chocolate...
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