Category: Supplier News

A watershed release for sport drinks

Mizone Sport is claimed to be the first better-for-you sports drink to hit Australian shelves. The new range is aimed at reframing the way consumers think about sports drinks by providing faster hydration...

Pump offers new electrolyte water to Australian

A variety of Pump water containing electrolytes from coconut water and natural lime water hit shelves this week. Coca-Cola Amatil (CCA), owner of sports-water brand Pump, says Pump+ natural electrolytes water is crafted...

Coca-Cola launches limited-edition Raspberry flavour for Australian summer

The summer-time offering is said to have a “refreshing Coca-Cola taste with a delicious splash of raspberry flavour”. The launch headlines the brand’s major summer campaign, which kicked off this month. Targeting the...

Remedy launches Cherry Plum flavour

Popular kombucha brand Remedy has launched a new flavour, Cherry Plum, as the latest move in its mission to give retail-drinks fridges a makeover and offer consumers more real, healthy options. The new...

OVO Mobile steps up bricks-and-mortar retail strategy

OVO has gone from selling exclusively online a fortnight ago, to also having a presence in close to 1,400 stores including Australia Post and 7-Eleven. From this week, OVO SIM cards will be...

High hopes for lactose-free dairy drinks

The lactose-free flavoured milk category is set to grow, according to data and analytics company GlobalData, which found that 24 per cent of surveyed Australians aged 25-34 years think products with ‘lactose-free’...

New Pepsi Max Your Summer campaign

Pepsi has launched its Max Your Summer campaign aimed at enticing and enabling people to get the most out of the summer with a new TV advertisement that went on air on...

New look for flavoursome jerky

Local Legends has served up a new look for its popular, protein-packed snack. The bright, colourful new packaging – one colour for each flavour – has now been released in large, 75g packets,...
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