Category: Supplier News

Powerade launches Pineapple Storm ION4 + Coconut Water

Coca-Cola South Pacific says the new flavour forms part of the brand’s strategy to continue to drive innovation in the hydration and sport-drinks portfolio. Tapping into the growing appeal of coconut water over...

Mentos returns to TV

After a three-year absence, Mentos has launched a new TVC in support of its ‘Who says no to Mentos?’ campaign. According to Mentos, most people could use a little help in connecting, so...

The people’s choice in chips?

Snack-food brand Red Rock Deli has launched two new flavours following its initiative in creating “the nation’s first ever pop-up personalised-crisp store”. Last October, shoppers were able to create their own flavour combinations,...

The Distributors acquires Impulse Marketing

National independent wholesaler group The Distributors has acquired digital marketing agency Impulse Marketing as part of its vision to continue to provide high levels of service and opportunities to partners in the...

Philip Morris receives gender-equality award

The tobacco company has been awarded the federal government’s Employer of Choice for Gender Equality (EOCGE) citation for the third consecutive year. The award, issued by the Workplace Gender Equality Agency (WGEA), recognises...

Smith’s takes snacking to the streets

Smith’s has launched its new Street Eats range with three new flavours said to be inspired by international street food and flavours: American Pulled Pork, Chinese Peking Duck and Mexican Burrito. The company...

Maxibon marks 18th birthday with Bonforce campaign

Teaming up with independent digital marketing and communications agency Deepend, Peters Ice Cream is set to drive more ‘Maxi’ bonding as part of the ice-cream’s 18th anniversary. Deepend says Maxibon’s theme of mateship,...

Drumstick and Jatz collaborate for new ice-cream

Peters Drumstick and Arnott’s Jatz have come together to create a limited-edition Drumstick Sweet & Salty Cracker Inspired by Jatz. According to the companies, this collaboration of “two much-loved Australian brands delivers a...
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