Supplier News

BeanBoozled gets downright ‘despicable’ with special Minion Edition

Jelly Belly Candy Company has launched a special line of BeanBoozled Despicable Me Special Minion Edition jelly beans – making this the first licensed partnership for the BeanBoozled brand. The new line features two “unique flavour pairs” which are now available in a variety of packages, including 45g Flip Top …

Read More »

The Distributors acquires Impulse Marketing

National independent wholesaler group The Distributors has acquired digital marketing agency Impulse Marketing as part of its vision to continue to provide high levels of service and opportunities to partners in the FMCG industry. The Distributors says Impulse Marketing is an established, innovative digital agency operating Brandz Online, Brandz Snapshot, …

Read More »

Maxibon marks 18th birthday with Bonforce campaign

Teaming up with independent digital marketing and communications agency Deepend, Peters Ice Cream is set to drive more ‘Maxi’ bonding as part of the ice-cream’s 18th anniversary. Deepend says Maxibon’s theme of mateship, building on the momentum set by last year’s ‘Never Smash Alone’ campaign that resulted in 34 per …

Read More »

Drumstick and Jatz collaborate for new ice-cream

Peters Drumstick and Arnott’s Jatz have come together to create a limited-edition Drumstick Sweet & Salty Cracker Inspired by Jatz. According to the companies, this collaboration of “two much-loved Australian brands delivers a delightful surprise with an unexpected flavour mashup that taps into the sweet and salty trend still popular …

Read More »