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Category: Marketing Mix

Rexona offers a chance to drive a Williams Racing F1 car

eNewsletter Convenience Editor -
As official partner of the Williams Racing Team, Rexona is giving two Aussies the ultimate fast-driving dream – a once-in-a-lifetime opportunity to take a Williams Racing F1 car around one of the...

Coca-Cola innovates water category

eNewsletter Convenience Editor -
Coca-Cola South Pacific has launched Powerade Sports Drops and Pump Drops, both designed to evolve the burgeoning water segment. Powerade Sports Drops provides ‘on-the-go hydration’ and is primarily targeted at unlocking the significant...

Red Bull launches its first music pack

eNewsletter Convenience Editor -
The limited-edition four-pack, which launched over summer, gives Aussies a carefully curated selection of music to stream at home via Red Bull Music Academy Radio and includes access to an exclusive mix...

Feel-good campaign for Diet Coke

Marketing Mix Convenience World Editor -
Coca-Cola South Pacific has launched a campaign aimed at loyal Diet Coke drinkers, encouraging them to reignite their passion for the brand while reminding fans how it can make them “feel good”. As part of the strategy, Coca-Cola South...

Mondele¯z in partnership with Australian Olympic team

Marketing Mix Convenience World Editor -
Mondelēz International has been named official chocolate, candy, biscuits and spreads partner of the Australian team for the Rio Olympic Games next year. Through the partnership, Mondelēz, whose brands include Cadbury, The Natural Confectionery Company, Oreo, Ritz,...

Kraft Nuts launches integrated campaign

Marketing Mix Convenience World Editor -
Mondelēz Australia has unveiled an integrated campaign to showcases the range and breadth of its Kraft Nuts portfolio. Based on the brand’s ‘Right Kinda Nuts’ philosophy, the multi-faceted activity plays on the premise...

Thankyou teams up with the Salvation Army

Marketing Mix Convenience World Editor -
Social enterprise Thankyou has announced funding for its first Australian project, the Salvation Army's Hamodava Café in Melbourne's CBD, through purchases of Thankyou's food range available at 7-Eleven, Coles and Woolworths. To launch...

Viv Richards signed as Coco Joy global ambassador

Marketing Mix Convenience World Editor -
FAL Food & Beverages has announced the signing of cricketing legend Sir Vivian Richards as Global Coco Joy Ambassador. The deal will see the former West Indian star batsman promote Coco Joy’s...
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