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Category: Marketing Mix

Ansell donates sales to charities

eNewsletter Convenience Editor -
Ansell’s Sexual Wellness division will launch campaigns with the McGrath Foundation and beyondblue, committing a portion of sales from some its best-selling products to the charities. From every sale of Ansell Skyn Original...

Mount Franklin launches new summer campaign

eNewsletter Convenience Editor -
The Mount Franklin ‘Hydration for any Situation’ campaign builds on the brand’s platform released last year – ‘The Nation’s Hydration’ – and continues the light-hearted, quirky tone. At the centre of the campaign,...

Wizz Fizz presents Spooktober Halloween Festival

eNewsletter Convenience Editor -
Celebrating its fourth year, the annual Spooktober Halloween Festival kicks off on October 28 at St Kilda Town Hall in Melbourne with Wizz Fizz as the event’s presenting partner. Running across four days,...

Mentos Choco: irresistible to convenience shoppers

eNewsletter Convenience Editor -
Launched in May 2016,the Mentos Choco range has exceeded all expectations of distributors Stuart Alexander and brand owners Perfetti van Melle. Supported through in-store sampling and social media activity, Mentos Choco ranked in...

AFL star Masters recovery

eNewsletter Convenience Editor -
West Coast Eagles forward Josh Kennedy has partnered with West Australian flavoured milk brand Masters to showcase reduced-fat chocolate milk as a sports recovery drink. Masters says that as part of a balanced...

Patties Foods celebrates milestone

eNewsletter Convenience Editor -
The company behind the Four’N Twenty pie is celebrating its 50th birthday next week with a party for staff, customers and suppliers in its home town of Bairnsdale, in regional Victoria. From humble...

Skyn Condoms bring elite performance

eNewsletter Convenience World Editor -
Ansell, makers of Skyn Condoms, has presented Skynfeel Apparel, aiming to take condom material from the bedroom to the athletics track. The Skyn brand created a one-of-a-kind conceptual long jump suit, intended for...

Red Rock Deli kicks off Special Reserve campaign

eNewsletter Convenience Editor -
The campaign focuses on the indulgence factor of the premium range, with the Champagne Vinaigrette & Shallot variant the star of the TVC. Red Rock Deli Marketing Manager Cath Archer says food-curious consumers...
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