Califia Farms brings Oat Barista Blend to IGA

    Califia Farms Oat Barista Blend is now available to purchase in IGA supermarkets and other independent retailers nationwide, after the success it saw in coffee shops.

    The move has come due to the large demand in pant-based milk in Australia and globally.

    Australian dairy milk production continues to decline, while the plant-milk category grew by 82% in 2018. Plant-based milks account for 7% of all milk drunk in Australia, and in 2019, oat milk sales experienced a 686% surge in the US alone, with Australia tipped to be not fat behind, according to National Business Manager for Califia Farms Australia, Dan Kaplan.

    “Dairy-free milk is huge right now as more people have become aware of the health and environmental benefits of a plant-based diet. While oat is still relatively new in the market compared to others like almond and soy, it’s fast becoming the new favourite with consumers, particularly as it’s one of the most sustainable plant milks on the market,” explains Mr Kaplan.

    “Baristas and café customers have been loving our Oat Barista Blend since we launched into coffee shops last years and we’re super excited that snow people will be able to enjoy it at home as well.”

    Califia Farms Oat Barista Blend is made from whole rolled oats and is completely unsweetened with no added sugar, gums, dairy or soy.

    Latest articles

    MTV Up! to reconnect music-lovers, fun-seekers and creatives

    New energy drink MTV Up! is now available in over 1500 Dan Murphy’s and BWS stores nationwide, after singing a deal with Woolworths Group....

    Small businesses frustrated over loan conditions

    Loan conditions are proving to be a big pain in the … world of small business. Nine out of 10 Aussie small businesses express frustration...

    ABBE Corrugated advances in e-commerce Packaging Technology

    ABBE Corrugated (ABBE) is further expanding its facility and undertaking a significant investment for the launch of its latest e-commerce packaging technology. It will be...

    Free returns and free delivery, the consumer standard

    Consumers are making it known that they are not afraid to leave an online shopping cart if the business doesn’t offer free returns or...

    Related articles