Cadbury will launch its first Cadbury Dairy Milk milk chocolate 3D printer in Melbourne this weekend.
Launching in celebration of World Chocolate Day on Sunday, July 7, Cadbury will employ 3D printing technology to create a variety of 3D printed Cadbury Dairy Milk milk chocolate charms (delicate chocolates which are built from layer upon layer of Cadbury milk chocolate).
“We are absolutely thrilled to be launching the world’s first Cadbury Dairy Milk 3D printer, in celebration of World Chocolate Day,” Cadbury Dairy Milk Marketing Manager Katrina Watson said.
“Cadbury Dairy Milk is Australia’s most loved chocolate brand and we are delighted to offer an entirely new way to enjoy it, through our unique Cadbury Dairy Milk 3D printer experience.”
From 10am on World Chocolate Day, consumers are invited to visit the Myer Chadstone store, where they will have the opportunity to be among the first people to take away their very own personal selection of Cadbury Dairy Milk milk chocolate charms.
A selection of letters, shapes and iconic Australian symbols like kangaroos and thongs will be available to choose from.
How does it work?
The 3D charms are first loaded into a Computer Aided-Design model, which then goes through a program that slices the model into portions to enable the charm’s creation, layer by layer.
The machine then uses eight nozzle heads to simultaneously produce eight 3D Cadbury Dairy Milk milk chocolate charms (of the same design).