Cadbury Australia has launched Cadbury Dairy Milk x Lotus Biscoff, a new chocolate block and bar created in collaboration with Lotus Bakeries.
The new collaboration combines the “smooth, creamy” taste of Cadbury Dairy Milk milk chocolate with the “crunch” of Lotus Biscoff caramelised biscuit.
“Cadbury Dairy Milk Biscoff is generating incredible buzz which has sparked strong early demand with blocks flying off the shelves, across the nation” says Mondelēz International ANZ Director of Chocolate and Meals Katrina Watson.
“Gen Z consumers, in particular, love mashups and collaborations that spark talkability, and this block brings together two brands with loyal fans across generations. The excitement we’ve seen overseas has absolutely translated in Australia.
“Producing the chocolate locally in Tasmania allows us to deliver global innovation that’s proudly Australian made.”
The new 170g Cadbury Dairy Milk Biscoff block is available at major retailers while the 70g Dairy Milk Biscoff bar is available at all major convenience stores across Australia.
