BP Australia is marking its centenary year in the country with a special ‘BP Run’ app for its customers.
The company says it wants to celebrate 100 years in Australia by “giving back to its customers like never before”.
To do so, it says, it has created its first interactive mobile app game – BP Run.
“Taking inspiration from Australians’ love of convenience retail, [the app] allows customers to do their own virtual ‘BP run’ and win a tonne of prizes,” BP said in a press release.
What is a ‘BP run’?
A ‘BP run’ is a convenience trip to a local servo, explains BP Australia’s VP Sales and Marketing Brooke Miller.
“Running down to your local BP to fill up on fuel, or pick up snacks or essentials, is something many Aussies can relate to,” she said. “Run out of milk, need a coffee, having lunch on the go? We’ve all done a BP run.”
BP calls the game “fun and iconic”. Customers can complete differently themed runs, including the ‘Lunch Run’, the ‘Essentials Run’ and the ‘Ice-Cream Run’. Doing so will give them the chance to win 250,000 instant prizes, $1,000 daily giveaway, and a brand-new Mazda CX-5.
How to play
To play BP Run, customers must, first, download the app (available on Apple and Android). Second, they buy something at a participating BP to get a unique code. Third, they enter that code into the app to see if they’ve won an instant prize. Last, they unlock the game to play for more prizes.
There are eight levels in total, plus a Practice Run to sharpen up for the real thing. “It’s simple to play and easy to win,” BP said.
But if people want to play, adds BP, they’d better run – the app is only available for eight weeks.
“BP Run is just one way we’re celebrating our centenary,” Ms Miller added. “We’re proud of our 100 years in Australia. And we’re proud to be a leader in convenience retailing and innovation.”