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Bickford’s extends premium juice range

Australian brand Bickford’s has launched a 1L Peach & Strawberry Premium Juice, featuring a fresh, new look that upholds Bickford’s tradition of quality with a modern twist.

Launched just in time for summer, the premium juice can be enjoyed on its own at breakfast or as a mixer in your favourite drink. It’s said to bring a “delightful fusion of juicy peaches and ripe strawberries in every sip”.

The 100% Australian made and owned juice is also enriched with added Vitamin C, fibre, and calcium, providing a nutritious boost.

“Bickford’s has always been about combining tradition with contemporary tastes,” says Bickford’s Group Sales & Marketing Director Chris Illman.

“Our Peach & Strawberry Premium Juice is a prime example of this dedication. Crafted with the finest quality fruits, this delightful blend captures the essence of summer, making it an ideal addition to any table.

“Our goal with this juice is to provide a product that seamlessly fits into the lives of our consumers, delivering exceptional taste while embodying the rich heritage and innovative spirit of Bickford’s – and we think we’ve done just that with the Peach & Strawberry flavour,” Mr Illman said.

Bickford’s Peach & Strawberry Premium Juice 1L retails for $6.50. It is now available in Woolworths stores nationwide and will be available in Coles from October 2024.

Bickford’s offers a range of other delicious premium juices, including Cloudy Pear, Cranberry, Pure Cherry, and more.

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