Australia’s official lotteries awarded 5-star ratings for franchising

Australia’s official lotteries by NSW Lotteries, Tatts, Golden Casket and SA Lotteries have been awarded 5-star ratings by FRANdata.

The recognition puts the Lott among the nation’s top-rated franchise systems.

The Lott offers Australia’s official lottery games from NSW Lotteries, Golden Casket, Tatts and SA Lotteries. This includes games like Saturday Lotto, Monday & Wednesday Lotto, Oz Lotto, Powerball and Instant Scratch-Its.

FRANdata’s rating system

Under FRANdata’s rating system, 5-star brands need to demonstrate a high level of transparency.

The brand also needs to demonstrate an outstanding overall level of franchise performance across seven key categories. These include system performance, franchisee financial performance, franchisee engagement and satisfaction, franchisor training and support, lender relations, and compliance and assurance.

FRANdata CEO Darryn McAuliffe says the review team was particularly impressed with the range of new initiatives introduced by the Lott to support the financial performance of its franchisees.

“The review revealed a high level of investment in the professional development of the Lott’s leadership and head office teams,” he said.

“This not only helps maintain a clear culture of compliance but also equips them to provide optimal levels of support to their franchisees.

“The Lott is a good example of what we call ‘listening’ franchises. The good systems are listening to their franchisees, who are listening to their customers and are then refining and improving the model. In this way, they are continually enhancing the franchise system and addressing the financial performance of the franchisees.”

A ‘robust’ retail franchise network

The Lott General Manager Lotteries Retail Antony Moore says the Lott was committed to developing a strong retail franchise network and proud to have attained 5-star ratings by FRANdata.

“To deliver an unparalleled customer experience, we need a robust retail franchise network underpinned by world-class marketing, training and business support,” he said.

“That is why we work closely with our retailers, the vast majority of whom are small business owners, to help them reach their full potential and deliver a winning experience to our customers.”

“We want to offer the games Australians know and love, from the retailers people know and trust.”

In the 12 months to 30 June 2019, the Lott paid more than $3.2 billion in prizes to its players. This included 372 division one winners who pocketed more than $1.14 billion.

In the 12 months to 30 June 2019, Australia’s Official Lotteries contributed more than $1.1 billion via state lottery taxes and donations to help community initiatives, such as hospitals, schools and sporting groups.

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