Two iconic Aussie brands have joined forces to launch the new limited-edition Nutri-Grain Bega Peanut Butter Flavour Cereal – a flavour combination of malty Nutri-Grain crunch with a nutty peanut butter hit.
Off the back of the Nutri-Grain x OAK Plus and Coco Pops x Golden Gaytime collaborations, the team from Kellogg’s are at it again in 2022.
The Nutri-Grain limited edition cereal is inspired by Australia’s peanut butter Bega Peanut Butter.
“Australia went mad for our collabs last year, so we’ve upped the ante with another Unstoppable Nutri-Grain collab,” says Kellogg’s Breakfast Lead Dan Bitti.
“Nutri-Grain is one of Australia’s favourite breakfast cereals, and we’ve brought together the malty-crunch Aussie’s know and love and combined it with Bega Peanut Butter flavour & crunchy peanut pieces to bring Aussies something new, that up until now they could have only ever dreamed about.”
Bega Marketing Manager, Spreads Jacqui Roth says: “We’re thrilled to be teaming up with Nutri-Grain. We can’t think of a butter brand to partner with as Bega Peanut Butter makes its debut in the cereal aisle.”
The new, limited edition Nutri-Grain Bega Peanut Butter Flavour Cereal (RRP $6.95) is available exclusively at Woolworths nationally.
For more on Kellogg’s Nutri-Grain product range, ingredients and recipes, visit kelloggs.com.au/en_AU/brands/nutri-grain.