Amazon Australia calls on paw-rents

    Amazon Australia is making it easier for paw-rents (in other words, pet owners) to buy products online for their furry friends.

    The launch of ‘Pet Profiles’ means Aussie pet owners can create a Pet Profile on, providing them with personalised product recommendations and discounts on pet-related items.

    Eligible customers will receive $10 off their next eligible purchase over $30 after creating a Pet Profile, and a gift in their pet’s birthday month.

    “Aussies love their pets, so we are excited to give Australian pet owners another way to demonstrate the love that they have for them,” says Amazon Australia Country Manager, Matt Furlong.

    “With the launch of Pet Profiles, Amazon Australia is hoping to make it easier for pet owners to find product recommendations personalised to the needs and preferences of their pets. This is just another way for Aussies to spoil their pets and access savings in doing so.”

    The face of pet profiles

    Amazon Australia has partnered with pet-lover and media personality Georgia Love to find the face of Amazon Pet Profiles.  The competition is set to find the pet and paw-rent duo that look the most alike, with the winning pet receiving a $1000 Amazon gift card, a professional photo shoot to improve on their existing Pet Profile and their moment in the spotlight, with the photos appearing on and the pet crowned the face of Amazon Pet Profiles.

    “It’s an age-old joke that pets tend to resemble their owners, much to the delight of those around them, so I am looking forward to seeing all the competition entries and crowning Australia’s best ‘doggleganger’!” says Ms Love.

    How to enter

    Owners of cats, dogs, horses, goats, pigs, fish, guinea pigs, reptiles, birds and everything in between can enter the competition on Instagram by posting their best look-alike pet and paw-rent doppleganger pictures using #AmazonPetsAU.

    The competition is open from today until 29 July 2020, when Georgia Love will choose the winner.

    For more information, and to set up your Pet Profile visit

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