January 29, 2020
Coca-Cola Australia has partnered with Amazon to give up to 2000 Australians the opportunity to receive a free personalised Coke with their name on it delivered to their doorstep. From today, Australians can redeem a free bottle of Coke by using the Coke Skill on any Alexa-enabled device.
Running until February 4, customers can initiate the offer simply by saying, “Alexa, let’s Share A Coke.” Once this voice conversation is activated a text message will be sent to their nominated mobile number, which directs users to the Share a Coke website.
The ‘Share A Coke with Alexa’ promotion will be supported by a series of different creative executions to run across Australia’s digital out-of-home from today, along with social media and digital advertising.
Lucie Austin, Marketing Director of Coca-Cola South Pacific, said, “Voice-assisted lifestyles are becoming increasingly popular among consumers so, at Coca-Cola, we are super excited to work with Amazon and build on the success of one of our most iconic campaigns, Share A Coke. This campaign enables customers to Share A Coke in a fun, new and innovative way via Alexa.”
Kate Burleigh, Alexa Skills Country Manager ANZ, said, “Coca-Cola continues to innovate with their Share A Coke campaign and has now taken it to the next level by allowing customers to share a Coke using Alexa. We are always looking for new ways to delight our customers and I expect they will really love the opportunity to get a free personalized Coke with their name on it, just by asking Alexa.”
The latest experience follows the brand’s recent announcement of its most diverse and inclusive Share A Coke campaign yet, which saw Australians given the opportunity to put their name on a Coke bottle through an e-commerce store and experiential activation in all major cities across the nation.
The ‘Share A Coke with Alexa’ promotion will be available from 29 January 2020 until 4 February 2020. To be redeemed by February 2020 to end of promotion period. Please see full terms and conditions here https://shareacoke.coca-cola.com.au/terms-and-conditions.
To learn more, please visit shareacoke.coca-cola.com.au.
Source: Red havas.
Update: Coca-Cola and Amazon have increased the number of bottles available from 2000 to 6000, due to popular demand.