Nestlé has introduced a new range of Easter products for 2025. 
Among the new additions are two Nestlé Incredible Eggs, KitKat Honeycomb Smash Incredible Egg and Milkybar Cookie Chunks Incredible Egg.
“Perfect for the chocolate lover who needs an indulgent break, the KitKat Honeycomb Smash Incredible Egg has a milk chocolate exterior packed with honeycomb bits, rice crispies and KitKat wafer pieces offering a textured chocolate base,” says the brand.
“For white chocolate lovers, the Milkybar Cookie Chunks Incredible Egg is packed with crunchy cookie crumbs coating with delicious white chocolate hollow chunky shell.”
Promoted as “something extra special” for families this Easter is the Mini Bunny Hut. The “ultimate” new chocolate building kit is said to be the “perfect excuse for family and friends to get egg-cited for the bunny visit together this Easter”. The kit features a selection of KitKat chocolate and Allen’s lollies.
Other new additions include:
- KitKat Hot Cross Bun chocolates
- Allen’s Bunny Beans
- Nestlè Incredible Smash Egg
- Allen’s Jaffas Egg
“With our new Nestlé Easter chocolate range, we’re inspiring Australians to create new or build on their existing rituals and traditions – from giant egg and spoon races to Easter egg hunts and Bunny Hut building – fostering moments that bring families and friends together to create truly special memories,” says Nestlé Head of Marketing Confectionery Melanie Chen.
