7-Eleven’s digital update with Visual Art

Visual Art, together with a local supplier has delivered software to 7-Eleven across Australia.

The deal which is a result of the chain looking for more flexible, and easy-to-handle software includes over 2500 digital communication surfaces.

Through its local partner Digital Signage Group, Visual Art has now upgraded over 2500 screens to its own, unique solution.

CEO of Visual Art Anders Apelgren says, “It is always extra fun when you enter a completely new market, and of course even more fun when you can make such a big deal for such a well-established customer.

“We have a long-term goal to grow outside Europe as well, and even though we are primarily investing in the Nordic region and Europe right now, Australia is a real feather in our cap for our solution.”

Visual Art is already working with 7-Eleven in both Sweden and Denmark, but the agreement in Australia is completely independent of this collaboration.

“One of the great advantages of our solution is that we can handle both the technology and the content easily and securely remotely. It gives the customer great opportunities to quickly and easily change and adapt content, but also for us to help at all levels up to the end customer,” Mr Apelgren adds.

The implementation for 7-Eleven in Australia has been ongoing since the beginning of 2021 and is expected to be completed by the summer.

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