7-Eleven relaunches Slurpee

7-Eleven has dropped the price of its Slurpee frozen carbonated beverage and introduced new flavours and a new look.

Since September 29, a large Slurpee retails for $1, down from $3 previously. The new price point brings Slurpee in line with frozen carbonated beverages offered by McDonald’s and Hungry Jack’s.

Slurpee cups now feature artwork from a range of emerging Australian and international artists and illustrators.

New flavours include Strawberry Shortcake, Caramel Apple Pie, Coconut Raspberry Slice and Slurpee Zilched Salted Caramel, which is claimed to contain less than one per cent sugar and promoted as being Australia’s only low-sugar frozen carbonated beverage.

“We’ve listened to what our customers want from Slurpee: a fun, pour-your-own experience, new flavours and great value,” 7-Eleven Marketing Manager Jessica Richmond said. “So we’re giving them a fresh new look in our stores and our cups, and an incredible line-up of flavours, including brand new Slurpee Zilched flavours – and all for only $1 for a large cup.

“We’re expecting a huge response from customers.”

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