This October 6, Taco Bell is taking its annual National Taco Day celebration worldwide, teaming up with Duolingo to officially declare it Global Taco Day. The celebrations will introduce an all-new Duo Habanero Sauce, taco-fueled language fun and limited-edition giveaways for fans across Australia.
“Together with Duolingo, we’re bringing two passionate fan communities together around something everyone already understands: a love of tacos,” said Andrea Beer, Chief Marketing Officer, Taco Bell APAC.
“From the debut of Duo Habanero across Australia to giving fans the chance to get their hands on limited-edition Duo swag, we’re excited to bring this global celebration to life for Aussie fans.”
Taco needs no translation
The word “taco” remains nearly the same across more than 30 languages. Spanish? Taco. French? Taco. German? Taco. Japanese? タコス (Takosu). Hindi? टैको (Taiko).
Language and food are two of the most powerful ways we connect with culture and with each other,” said Emmanuel Orssaud, Chief Marketing Officer, Duolingo.
“Taco is a rare word that travels easily across cultures, making it a fun starting point for getting people curious about language.”
Taco Bell and Duolingo’s partnership calls on taco fans around the world, including across Australia, to go all out in the name of taco.
Global Taco Day
Beginning Tuesday, October 6, fans at participating Taco Bell restaurants across Australia can score free Duo Habanero Sauce with any Crunchy Taco purchased, while supplies last.
Created exclusively for the Taco Bell x Duolingo collaboration, the limited-time sauce is “bright and tangy with fruity notes and a kick of habanero heat”.
In Australia, the limited-edition sauce pots feature taco-inspired wisdoms across English, French, Spanish and Japanese, which are some of the top languages Australians are learning on Duolingo.
To keep the Global Taco Day celebration going beyond the restaurant, Taco Bell Australia is giving fans the chance to get their hands on one of 50 limited-edition Taco Bell x Duo plushies through Instagram.
Fans can enter the giveaway on Instagram by liking the Global Taco Day giveaway post, following Taco Bell Australia and commenting on the post. Fifty Duo plushies will be available to win, subject to the giveaway terms and conditions.
