Metcash has selected the Coveo AI‑Relevance Platform to power its next‑generation e-commerce experience. The partnership with Coveo and SAP is said to enable the wholesaler to elevate product discovery, personalisation and conversion, helping independent retailers make informed procurement decisions, speeding ordering, invoicing, and receiving products.
Simon Williams, General Manager B2B e-commerce at Metcash, says the support will be leveraged by Sorted, Metcash’s B2B e-commerce marketplace.
“Sorted … is leveraging Coveo’s commerce-tuned AI models and their SAP partnership to support thousands of proudly independent businesses across Australia, accessing and procuring the products and services they need to run their businesses in a simpler, better and more efficient way than ever before,” he said.
Peter Curran, General Manager, Commerce, Coveo, says Metcash plays a vital role in supporting independent retailers across Australia.
“We’re proud to support that mission,” he said. “By bringing Coveo’s AI‑Relevance technology into their SAP environment, Metcash can deliver meaningful, personalised product discovery at scale, strengthening local businesses and improving the experience for retailers.”
Touraj Vaziri, Account Director SAP, says independent retailers depend on Metcash for easy access to the products and insights they need every day.
“By integrating SAP Commerce Cloud with Coveo’s advanced AI, Metcash will be able to elevate how retailers search, discover, and source products, ultimately improving efficiency and strengthening their competitive edge,” he said.
Alexander Mahr, Managing Director, Coveo APAC, says Metcash plays a vital role in keeping communities connected and independent retailers competitive.
“With the Coveo AI-Relevance Platform, Metcash will be able to transform how it connects products, insights, and customers to drive measurable results,” he said.
“This enables their entire network to move at the speed of possible with AI-powered discovery.”
